Pride of Africa

At one time, lions truly were king. They ruled the African plains and had no real enemies or predators to speak of. Sure, the solitary lion or the old and weak lion would fall prey to other animals, but as a group, lions were top of the food chain. Over the past 75 years, African lion populations have declined by almost 90% and lions have disappeared from almost 80% of their historic range. This is a direct result of humans – we have become the lion main predator. Habitat loss, human-lion conflict, trophy hunting, and the illegal wildlife trade have left only a few thousand lions roaming wild in Africa. Lions are now protected under the Endangered Species Act … but could it be too late? We hope not.

We are happy to announce the release of our newest bracelet … Pride of Africa


Inspired by the lions, both young and old, who join together to form a pride. The social structure of the pride is represented with larger beads surrounding the smaller ones, just as the females protect their young. This bracelet is made from picture and wood jasper semi-precious stones.

Profits from these bracelets will benefit Ewaso Lions. To learn more about Ewaso Lions and their work with lion conservation in Africa, read Helping Save the African Lions or visit



Helping Save the African Lions

Lions have been in trouble for several years now, but it was not until the recent death of Cecil that brought the plight of the lions to mainstream media. Conservationist have been trying to get the African lion listed as endangered and protected under the Endangered Species Act for a long time. As of January 2016 lions have protection, but this is mainly to protect against trophy hunting and illegal kills or wildlife trafficking. This is wonderful news for the lions, but how does it protect them from habitat loss and human-predator conflict?


Part of our work as conservationists is researching and staying informed about the work being done in the wild. When we read statistics like this, “The African lion population has declined by 90% in the last 75 years and lions have disappeared from approximately 80% of their historical range. Kenya’s lion population is now less than 2,000 individuals.” on the Ewaso Lions website, we know that we must do something to help the African lions. Ewaso Lions works with the local people to educate them about the wildlife and how they can coexist with these natural predators. Through programs like Warrior Watch and Lion Watch, they are able to collect data and learn more about where the lions are traveling, communicate this information to villagers so they can protect their livestock, and ultimately build a strong sense of respect for the wildlife in Kenya.

We believe that this is one of the best ways to save species from extinction. Aside from the poachers, human conflict is responsible for many animals deaths. Involving the local people is key to saving the lions because they will become the future conservationists, tour guides, and wildlife rangers. Saving species is a domino effect … it only takes one person to get a movement started.

Creations 4 Wildlife is happy to announce that we will be making a bracelet to benefit lion conservation and donate the proceeds to Ewaso Lions through the Wildlife Conservation Network. We hope to release the new bracelet in June 2016. Stay tuned for more details!


Photo: Michelle Fryer